Technology
25%
Revenue Growth
CDW Achieves 25% Opportunity and Revenue Growth
The Challenge
CDW's solution architects, consultants, and engineers were leaving revenue on the table by missing pull-through opportunities — cross-sell and upsell moments that required a more holistic, customer-centric thinking approach.
Our Approach
We delivered Whole Brain® Thinking training across CDW's solution architects, consultants, and engineers, equipping teams to recognize and act on pull-through opportunities by understanding how different thinking styles influence buying decisions.
The Result
25% growth in opportunity and revenue with pull-through opportunities, as teams developed a sharper ability to identify customer needs and position the full breadth of CDW's solutions.